Data Use & Privacy Policy
Last updated: August 2026
Purple Truffle Limited, trading as Purple Truffle (“Purple Truffle”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, make an enquiry, become a client, book travel arrangements through us, subscribe to our communications or otherwise interact with Purple Truffle.
Purple Truffle Limited
Trading as Purple Truffle
Registered in England and Wales
Company No. 06219970
Registered Office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
Website: www.purpletruffle.com
Email: info@purpletruffle.com
1. Who We Are
Purple Truffle is a UK-based travel consultancy specialising in bespoke travel planning, private journeys, culinary and cultural experiences, and small-group trips.
For the purposes of UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, Purple Truffle Limited is generally the data controller of the personal information described in this Privacy Policy.
If you have any questions about this Privacy Policy or how we use your personal information, please contact us at info@purpletruffle.com
2. Personal Information We Collect
Depending on how you interact with us, we may collect and process information including:
Your name, address, email address and telephone number.
Information about other people travelling with you, such as their names and ages.
Travel information, including flight details, accommodation requirements, travel dates and itinerary information.
Passport or identification information where this is necessary to make or manage travel arrangements.
Your travel preferences and interests, including accommodation, dining, activities and other preferences relevant to planning your trip.
Dietary requirements, allergies, accessibility requirements or other health-related information where you choose to provide this and it is relevant to your travel arrangements.
Payment and transaction information.
Records of correspondence and communications with you.
Information you provide when completing an enquiry, booking or other form.
Marketing preferences, including whether you wish to receive news and communications from us.
Technical information relating to your use of our website, which may include your IP address, browser type, device information and information collected through cookies or similar technologies.
We only collect personal information that is reasonably necessary for our business and the services we provide.
3. How We Collect Your Personal Information
We may collect personal information:
Directly from you when you contact us, make an enquiry, engage us to plan travel, make a booking, complete a form, subscribe to our communications or correspond with us.
From another person travelling with you, where they provide information on your behalf.
From travel suppliers, hotels, guides or other businesses involved in your arrangements.
Automatically when you use our website, through cookies and similar technologies.
From third-party platforms and service providers that we use to manage enquiries, bookings, payments and client communications.
If you provide personal information about another traveller, you should ensure that you have their permission to provide that information to us and, where appropriate, make them aware of this Privacy Policy.
4. How We Use Your Personal Information
We may use your personal information to:
Respond to enquiries and communicate with you.
Provide travel consultancy and itinerary-planning services.
Research, design, arrange and manage travel itineraries and experiences.
Make and administer reservations with hotels, restaurants, transport providers, guides, activity providers and other travel suppliers.
Process payments and maintain financial and transaction records.
Manage our relationship with you before, during and after your trip.
Provide relevant information to suppliers where necessary for your travel arrangements.
Personalise our services according to your interests, preferences and requirements.
Send marketing communications where you have consented to receive them or where otherwise permitted by law.
Operate, maintain and improve our website and services.
Protect our business and website from fraud, misuse and security threats.
Comply with our legal, regulatory, accounting and tax obligations.
Establish, exercise or defend legal claims.
5. Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on:
Contract – where processing is necessary to provide services you have requested or to take steps at your request before entering into a contract.
Legitimate interests – where processing is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms. This may include operating our business, communicating with clients, improving our services and maintaining appropriate business records.
Consent – where you have given us permission to use your information for a particular purpose, such as certain marketing communications or the processing of certain sensitive information.
Legal obligation – where we need to process information in order to comply with a legal or regulatory requirement.
6. Sensitive and Special Category Information
Travel planning sometimes requires information that UK data protection law treats as special category personal data, particularly information concerning health.
For example, you may choose to tell us about:
Food allergies or medical dietary requirements.
Health conditions relevant to travel or an activity.
Mobility or accessibility requirements.
We will only use this information when it is necessary to provide or arrange the services you have requested and where we have an appropriate lawful basis under data protection law.
Where required, we will ask for your explicit consent to process or share this information.
Please do not provide sensitive personal information unless it is relevant to your travel arrangements.
7. Sharing Your Personal Information
To arrange and manage your travel, we may need to share relevant personal information with third parties, including:
Hotels and other accommodation providers.
Airlines, rail operators, transfer companies and other transport providers.
Restaurants.
Tour guides and destination specialists.
Activity and experience providers.
Destination management companies and other local travel partners.
Payment processors.
Technology, website, CRM, itinerary-management and other service providers that support our business.
Professional advisers, such as accountants, lawyers and insurers.
Government, regulatory or law-enforcement authorities where disclosure is required by law.
We only share information that is reasonably necessary for the relevant purpose.
Travel suppliers that receive your personal information may process that information under their own privacy policies and, in some circumstances, will act as independent data controllers.
We do not sell your personal information
8. International Transfers
Because travel is international by nature, your personal information may need to be transferred to and processed by suppliers located outside the United Kingdom.
Some of these countries may not provide the same level of legal protection for personal information as the United Kingdom.
Where UK data protection law requires us to do so, we will take appropriate steps to ensure that international transfers of personal information are protected. Depending on the circumstances, these safeguards may include UK adequacy regulations, approved contractual protections or another lawful transfer mechanism.
Where information must be sent to an overseas travel supplier in order to fulfil arrangements you have requested, the transfer may also be necessary for the performance of our contract with you or for the conclusion or performance of a contract in your interests.
9. Payment Information
Where you make a payment in connection with our services, payment information may be processed through a third-party payment provider.
We do not intentionally retain complete payment-card details unless this is necessary and we have an appropriate secure method and lawful basis for doing so.
Payment providers process information in accordance with their own terms and privacy policies.
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services and satisfying legal, accounting, tax and reporting requirements.
The appropriate retention period depends on the nature of the information, why we hold it and any applicable legal requirements.
When personal information is no longer required, we will securely delete, destroy or anonymise it where reasonably practicable.
11. Marketing Communications
If you have subscribed to receive news, travel inspiration or other marketing communications from Purple Truffle, we may use your contact details to send these to you.
Where required by law, we will only send electronic marketing communications with your consent.
You may unsubscribe at any time by using the unsubscribe link contained in a marketing email or by contacting us at info@purpletruffle.com.
Unsubscribing from marketing communications will not prevent us from contacting you where necessary in connection with an enquiry, booking, trip or other service we are providing to you.
12. Cookies and Our Website
Our website may use cookies and similar technologies to help it function, understand how visitors use the site and improve the visitor experience.
Some cookies are necessary for the operation of the website, while others may be used for analytics or other purposes.
Where required by law, non-essential cookies will only be used with your consent.
You can manage your cookie preferences through the cookie controls provided on our website and, in most cases, through your browser settings.
13. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against accidental or unlawful loss, alteration, disclosure, access or misuse.
Access to personal information is limited to those who reasonably need it for legitimate business purposes.
While we take appropriate steps to safeguard information, no internet transmission or electronic storage system can be guaranteed to be completely secure.
14. Your Data Protection Rights
Depending on the circumstances, UK data protection law gives you rights in relation to your personal information, including the right to:
Request access to the personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Ask us to delete your personal information in certain circumstances.
Ask us to restrict the processing of your information in certain circumstances.
Object to certain types of processing.
Request the transfer of certain information to you or another organisation.
Withdraw consent where we rely on consent as the basis for processing.
These rights are subject to certain legal limitations and exemptions.
If you wish to exercise any of these rights, please contact info@purpletruffle.com.
We may need to verify your identity before responding to a request.
15. Complaints
If you have concerns about how we use your personal information, please contact us first at info@purpletruffle.com so that we have an opportunity to address them.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.
16. Third-Party Links and Changes to This Policy
Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices of those websites, and we recommend reviewing their privacy policies before providing personal information.
We may update this Privacy Policy from time to time to reflect changes to our business, services, website or legal requirements.
The latest version will be published on our website, with the date of the most recent update shown at the top of this page.
Purple Truffle Limited
Trading as Purple Truffle
Registered in England and Wales, Company No. 06219970
Registered Office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
info@purpletruffle.com
www.purpletruffle.com