Privacy Policy

Last updated: August 2026

Purple Truffle Limited, trading as Purple Truffle (“Purple Truffle”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, make an enquiry, engage our travel planning services or otherwise communicate with us.

1. Who We Are

Purple Truffle Limited is a company registered in England and Wales and provides bespoke travel planning and consulting services.

For the purposes of UK data protection law, Purple Truffle Limited is the data controller of personal information covered by this Privacy Policy.

Purple Truffle Limited
Trading as Purple Truffle
Registered in England and Wales
Company No. 06219970
Registered Office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF
Website: www.purpletruffle.com
Email: bonnie@purpletruffle.com

2. Information We Collect

Depending on your interaction with us and the travel services we are arranging, we may collect personal information including:

• your name and contact details, including email address, telephone number and postal address;

• names and relevant details of other people travelling with you;

• travel dates, destinations and itinerary information;

• accommodation, dining, transportation and activity preferences;

• passport, nationality, date of birth or other identification information where required for a particular booking;

• dietary requirements, accessibility requirements or other information you choose to provide that is relevant to your travel arrangements;

• payment, transaction and invoicing information;

• correspondence and communications with us;

• information submitted through our website, enquiry forms or client management systems; and

• technical information relating to your use of our website, where applicable, including information collected through cookies and similar technologies.

Please only provide personal information about another traveller where you are authorised to do so.

3. How We Use Your Information

We use personal information where necessary to provide our services and manage our relationship with you. This may include:

• responding to enquiries;

• creating and managing bespoke travel itineraries;

• researching and recommending hotels, restaurants, guides, transportation, experiences and other travel services;

• making and managing reservations on your behalf;

• communicating with travel suppliers about your arrangements;

• processing invoices and payments;

• communicating with you before, during and after your trip;

• maintaining appropriate business and financial records;

• improving our services and website;

• complying with our legal and regulatory obligations; and

• sending news, travel inspiration or marketing communications where we are permitted to do so.

We will not use your personal information for purposes incompatible with those for which it was collected unless permitted or required by law.

4. Our Lawful Basis for Using Your Information

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may process your information because:

• it is necessary to enter into or perform a contract with you, including providing travel planning services and arranging travel on your behalf;

• it is necessary for our legitimate business interests, provided those interests do not override your rights and interests;

• we are required to do so to comply with a legal obligation; or

• you have given us your consent.

Where we rely on consent, you may withdraw that consent at any time.

5. Sensitive Personal Information

Certain information you provide in connection with your travel arrangements may constitute special category personal data under data protection law. This could include information concerning health, accessibility requirements or dietary information that may reveal information about your health or beliefs.

We will only collect and use such information where there is an appropriate lawful basis and condition for doing so under applicable data protection law.

Where appropriate, we may ask for your explicit consent before using or sharing this information.

6. Sharing Your Information with Travel Suppliers

In order to provide our services, we may need to share relevant personal information with independent third parties involved in your travel arrangements.

These may include:

• hotels and other accommodation providers;

• restaurants;

• guides and destination specialists;

• drivers and transfer companies;

• airlines, rail operators and other transportation providers;

• tour, activity and experience providers;

• local travel partners and destination management companies; and

• other suppliers necessary to arrange or deliver your itinerary.

We will only share information that is reasonably necessary for arranging or managing the relevant service.

These suppliers may process your information under their own privacy policies and data-protection obligations.

7. Other Service Providers

We may also use trusted third-party service providers to support the operation of our business, including providers of website hosting, client relationship management, itinerary management, email, payment processing, accounting, cloud storage and other business services.

Where these organisations process personal information on our behalf, we take reasonable steps to ensure appropriate data-protection arrangements are in place.

We may also disclose information where required by law, regulation, court order or another lawful authority.

We do not sell your personal information.

8. International Transfers

Travel is inherently international and arranging your itinerary may require us to send personal information to hotels, guides, transportation companies and other suppliers located outside the United Kingdom.

Some countries may not provide the same level of data protection as the UK.

Where UK data protection law requires specific safeguards for an international transfer, we will take appropriate steps to ensure that the transfer is made lawfully. In some circumstances, information may be transferred where this is necessary to perform a contract with you or to arrange a contract in your interests, as permitted by applicable data protection law.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services, maintaining appropriate business records and meeting legal, accounting and tax requirements.

Different types of information may be retained for different periods depending upon their nature and the reason we hold them.

When personal information is no longer required, we will delete it or otherwise dispose of it securely where reasonably practicable.

10. Marketing Communications

We may occasionally send you news, travel inspiration, invitations or other information about Purple Truffle where you have consented to receive it or where we are otherwise permitted to do so by law.

You can unsubscribe from marketing communications at any time by using the unsubscribe link included in an email or by contacting us at bonnie@purpletruffle.com.

Opting out of marketing communications will not prevent us from contacting you about an existing enquiry, booking, itinerary, invoice or other service we are providing to you.

11. Cookies & Our Website

Our website may use cookies and similar technologies to help it function properly, understand how visitors use the site and improve the visitor experience.

Some cookies are essential for the operation of the website. Other cookies, including certain analytics or marketing cookies, may require your consent before they are placed on your device.

Where required, you will be given the opportunity to manage your cookie preferences through our website.

Further information about the cookies used on our website should be provided through our cookie settings or cookie notice.

12. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

13. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights in relation to your personal information. These may include the right to:

• request access to the personal information we hold about you;

• request correction of inaccurate or incomplete information;

• request deletion of your personal information in certain circumstances;

• request restriction of the way we use your information;

• object to certain uses of your information, including direct marketing;

• request transfer of certain information to you or another organisation; and

• withdraw consent where we rely on consent to process your information.

Not all rights apply in every circumstance.

To exercise any of these rights, please contact us at bonnie@purpletruffle.com.

You have the right to object at any time to the use of your personal information for direct marketing.

14. Complaints

If you have concerns about how Purple Truffle handles your personal information, please contact us first at bonnie@purpletruffle.com so that we have the opportunity to address them.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent data-protection authority.

Further information about your rights and how to make a complaint is available from the Information Commissioner’s Office.

15. Links to Other Websites

Our website may contain links to websites operated by hotels, restaurants, travel suppliers or other third parties.

Purple Truffle is not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices or legal requirements.

The current version will be published on our website and the “Last updated” date at the top of this page will be amended accordingly.

Purple Truffle Limited
Trading as Purple Truffle
Registered in England and Wales
Company No. 06219970
Registered Office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF
www.purpletruffle.com
bonnie@purpletruffle.com